Recent television viewing polls for the present IPL 2022 cricket event have revealed a concerning situation. The tournament has seen an IPL TRP drop in viewership for the second week in a row. The excitement around the big event has taken a huge knock this year, according to the financial daily Mint, with viewership plummeting drastically. According to Times Now, the IPL’s brand value is anticipated to suffer as a result of the IPL TRP drop in viewership. According to Inside Sport, the BCCI is concerned that viewership has decreased by 28% from last year. Both the Economic Times and the Business Standard have reported on this fresh and unexpected decreasing trend.
The reasons behind IPL TRP drop
The causes of this tendency can be traced back to a number of things. The poor performance of major teams such as the Mumbai Indians and Chennai Super Kings is one of them. Also, following the protracted pandemic, people now prefer to go outside than stay indoors and watch television. However, cricket weariness could be a major factor.
There is no doubt that cricket is played far too much nowadays. In the 1970s and 1980s, it was usual to find cricket-loving friends congregating at an Irani cafe to debate the pros and demerits of a recently concluded match. They would debate why Gavaskar played a particular shot to a particular ball over endless cups of tea.
The commercialization of the game is to blame for this excess. Even gamers have grumbled about being charged beyond their means at times. Nowadays, players are considered commodities. At auctions, they are bought and sold. When their owners tell them to play, they have no choice but to comply. They must sit when their owner orders them to. The gamers, on the other hand, have willingly become participants in this new system in exchange for large sums of money, thus they have no right to complain.
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The solutions for IPL TRP drop
Outside of cricket, Muhammad Ali, who possessed infinite charisma, was the greatest sportsman of all time. His image will live on in the public consciousness for decades. Mike Tyson is another charismatic name in boxing. He was guilty of infractions throughout his career, yet he had the ability to captivate audiences.
Being successful isn’t enough to get people’s attention. Who are the first names that come to mind when we think about famous West Indian fast bowlers? Michael Holding, Malcolm Marshall, and Andy Roberts are the typical suspects. All of these bowlers, however, were not as successful as Courtney Walsh, who held the world record for most Test wickets with 519 wickets in hand.
Fan retention with new stars for IPL TRP drop
As a result, the public requires a player who can entice them back to the game. Dhoni and Kohli have that crowd-pulling power among Indian cricketers, but fresh players with such magnetic appeal have yet to emerge. New heroes will undoubtedly emerge in the near future. Every sport has the distinct ability to produce outstanding players who can draw large crowds.
Messi and Ronaldo in football, Virat Kohli and MS Dhoni in cricket, Khabib Nurmagomedov in MMA, Federer, Djokovic, and Nadal in tennis — all of these athletes possess the X-Factor that we call charisma. It’s past time for Indian cricket to come up with a new name that would maintain the game’s popularity high.