Delhi Capital has announced its association with the famous beer brand, Bira 91. Bira 91 will bring a fresh and innovative approach as Delhi capitals’ official cheer partner. It will try to engage with fans through this partnership, said an official statement. The partnership is said to be as long as five years, this will involve them being a host of unique activations and customized offerings. This will enable the fans to embrace their love for the sport and beer in a more enhanced way.
Delhi Capital CEO Vinod Bisht’s official statement
The Delhi Capitals are always committed to pushing the edge and seeking new paths, whether on or off the field, according to Vinod Bisht, interim CEO of the Delhi Capitals.
Together, they’re looking forward to developing exciting and unique events for their fans and forging a successful relationship that propels both of their fast-growing businesses to new heights, he said of the partnership.
Ankur Jain, founder of Bira 91’s official statement
Coming on board as the official cheer partner of the Delhi Capitals is a watershed moment for Bira 91’s historic relationship with cricket, according to Ankur Jain, founder, and CEO. As a brand born and established in Connaught Place, in the heart of Delhi, Bira 91 has a deep emotional connection with the city, team, and fans alike.
Cricket and beer are both important parts of Delhi’s culture, and they have the people’s steadfast affection and support. As someone who was born and raised in Delhi, this connection is really meaningful to him because he has always supported the Delhi Capitals, Jain said.
Bira 91 is a Delhi-based Indian craft beer brand that was established in 2015. Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan are among the investors. Bira 91 is accessible in over 500 towns and cities across 15 nations, according to the firm, and its beers are brewed in five breweries in India.